Recruitment Tactics

I’m quite frustrated by the use of the term “recruit”—and all variations of said term—in conjunction with volunteer management. (Listen carefully and you will hear the sound of my soapbox hitting the ground!) I cringe when I hear leaders talk about “recruiting” new volunteers, especially when spoken with an air of desperation.Why am I irritated by this silly little word, you ask? Because it evokes a strong memory.

When each one of my three children entered their junior year of high school, we would receive at least three calls a week from well-meaning recruiting officers who represented each of the four branches of the armed services. Now, please don’t misunderstand! I am very grateful for the selfless service of our military men and women, and respect their commitment to defending our nation’s freedom. My irritation was over the fact that these recruiters not only interrupted our family meals (why did they always call at dinnertime?), but they seemed insistent on trying to “recruit” my children prematurely. I felt they were taking advantage of their innocence by trying to convince my kids to commit to something they didn’t fully understand.

Today I was compelled today to look up the word “recruit” in the dictionary. I wondered if perhaps I was being too narrow-minded about the definition and needed enlightening. I found it interesting that Webster’s Dictionary defines “recruit”—in both verb and noun forms—first and primarily in the context of the military. Maybe I’m not so narrow-minded after all!

“…trying to convince them to commit to something they didn’t fully understand.” Does that grab your attention? Prick your conscience? Are you using recruitment tactics? I hate to admit it, but I have. I’ve experienced the desperation of needing a body to fill a ministry slot, of coaxing someone to do something when I know they don’t fully understand what they are committing to… whether that understanding relates to the purpose of the ministry, the time involved, or the skills needed to accomplish the task.

A couple of weeks ago I posted a blog titled No-Show Volunteer Syndrome. According to my handy blog stats report, that post garnered more attention than the others combined! If you are struggling with this problem, you need to know that there are more reasons for it than devaluing a serving opportunity, which was addressed in that post. Using recruitment tactics is a common cause of AWOL volunteers. Once a volunteer realizes that they’ve committed to a ministry that they aren’t passionate about, a task for which they are not gifted,  a service that saps their precious time and energy, they simply don’t show up. They quickly reason that, in spite of the recruitment tactics they succumbed to, church is not the military and  there will be no court martial!

So, does terminology really matter? It does when it evokes a memory that triggers an automatic defense! What, then, is the alternative to “recruitment,” regarding both terminology and practice? I’ll address this in my next post, so stay tuned… In the meantime, I’d like to hear your thoughts on the subject of no-show volunteers!

(If you want to ensure that you see the continuing discussion regarding No Show Volunteer Syndrome, simply scroll back up to the beginning of the post and click on the subscribe button.)