Some days (like today) I feel like a broken record–or, for those of you who aren’t familiar with vinyl, a scratched DVD. Repeating the same thing, over and over. But the interesting thing about hearing something repeated over and over is that it lodges in your brain–good or bad.
While watching a television program a couple of weeks ago, I became so frustrated that I almost turned it off. Not because of the content, but because of the annoying advertisement that kept repeating at every commercial break. By the end of the show, I could recite that advertisement in my sleep! Annoying? Very. Yet, on my next visit to the grocery store, I found myself scanning the shelves for that very product.
If you know me or you read this blog frequently, you may have picked up on the fact that I’m a Seth Godin fan. Here’s a guy whose mantra is “Go make something happen.” He says it over and over. I’m frequently encouraged by his blog and today was no exception.
The charisma of a great speech, a powerful graphic design or a well-designed tool (and yes, a well-designed tool can have charisma) comes from certainty. Not the arrogance of, “I am right and you are not,” but from the confidence/certainty of, “I need to say it or draw it or present it just this way and I want you to hear it.” (emphasis mine)
Like Mr. Godin, I have a mantra. I am certainly confident of it, which is why I repeat it, over and over, like a broken record:
“do what you are called and gifted by God to do!”
I need to say it just this way and I want you to hear it. What’s more, I want you to sound like a broken record, too. Repeat it, over and over, until everyone you lead and influence gets it and is doing what God called and gifted them to do!
Thy kingdom come, thy will be done, on earth as it is in heaven.