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Persuading or Convincing?

Seth Godin’s blogs continually inspire me to examine, re-examine, and think outside the box–precisely his intent. A recent post, Persuade vs. Convince, caught my attention.

“Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device.”

Convincing tactics:
  • the “help needed” broadcast in the church newsletter
  • pleading for volunteers
  • guilt-inducing tactics
  • a stated vision. done.
Persuading tactics:
  • personal conversations about the joy of living ministry
  • the use of a discovery tool
  • “no rings, no strings” opportunities (when a potential volunteer shadows an experienced volunteer)
  • a personal invitation to participate in a serving opportunity
  • removing obstacles to serving
  • continually dripping the vision (read more here)
I hope that by now you are asking yourself, “Am I convincing or persuading?” If you are convincing, what kind of results are you getting? Is your volunteer ministry a revolving door? Do volunteers begrudge the time spent serving? Are your ministry teams imaginative and innovative? Are vibrant new ministries popping up regularly?
No? Maybe it’s time to try a new tactic. Try appealing to the emotions and to fear and to the imagination. Ask your people:
  • Is a life of fruitful, fulfilling ministry appealing to you?
  • What ministry is missing in the body of Christ that you are uniquely designed to provide?
  • If you could do anything and knew you wouldn’t fail, what would it be?

Persuade.community

One thought on “Persuading or Convincing?

  1. Bravo! Bravo! Bravo! Do you hear the standing ovation from my house?

    Joyfully, Rhonda Peterson Leadership & Personal Brand Coach Sent from my iPad

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